Design Should Feel Like Confidence
You have already done so much of the hard work.
You chose the name. Built the idea. Created the offer. Refined your message. Maybe you wrote the book, launched the business, started speaking, or finally decided it was time to share your expertise with the world.
Now you need a brand and website that reflect the quality of what you have created.
At That Girl Shelley, I help businesses transform their ideas into polished websites, marketing materials, presentations, and branded visuals that feel professional, cohesive, and unmistakably theirs.
Meet Shelley
Hi, I’m Shelley
Shelley is a graphic designer, web designer, and creative strategist who helps businesses transform their ideas into polished websites, presentations, marketing materials, and branded digital experiences.
I am a graphic designer, web designer, and creative partner who helps businesses bring their ideas to life through thoughtful design and clear messaging.
I work with entrepreneurs, service-based businesses, healthcare practices, nonprofits, authors, speakers, coaches, consultants, and growing brands that understand the importance of showing up professionally.
My goal is not simply to make something look beautiful. I create designs that help your audience understand who you are, what you offer, and why they should choose you.
Whether you need a website, presentation, marketing piece, digital product, or complete visual direction, I help turn your vision into something you can confidently share.
The Client Journey
You Have the Vision. Now You Need the Right Presentation.
You may already know what you want to say, but bringing everything together can feel overwhelming.
You have watched tutorials, experimented with templates, changed colors, moved sections around, and tried to make the technology cooperate. Yet the final result still does not feel as polished or professional as the business you are building.
That is where I come in.
I take the ideas in your head and shape them into an organized, strategic, and visually compelling experience. Together, we create something that feels aligned with your brand and makes it easier for your audience to connect with your message.
What I Believe
Beautiful Design Should Also Make Sense
A successful design should do more than catch someone’s attention. It should guide them.
Your website should clearly explain your services. Your presentation should support your message. Your marketing materials should feel connected to your brand. Every piece should work together to build trust and move your audience toward the next step.
I believe great design is:
- Clear and easy to understand
- Professional without feeling impersonal
- Creative without becoming distracting
- Strategic, purposeful, and aligned with your goals
- Built around the people you want to reach
Who I Work With
For Business Owners Ready to Show Up With Confidence
I work best with business owners who have a vision and are ready to present it with greater clarity and professionalism.
My clients often include:
- Coaches and consultants
- Authors, speakers, and trainers
- Healthcare and wellness practices
- Childcare and education businesses
- Nonprofit organizations
- Boutique and e-commerce brands
- Service-based small businesses
- Women building personal or professional brands
You do not need to have everything perfectly figured out before we begin. You simply need a clear goal, an open mind, and a willingness to collaborate.
What It Is Like to Work With Me
Creative Support With Strategy Behind It
Fresh Ideas From the Beginning
Our conversations often uncover new ways to organize your message, present your services, and connect with your audience.
Design That Feels Like You
Your business should not look like everyone else’s. I create visual direction that reflects your personality, values, and goals.
Clear Guidance Throughout the Process
I help make the creative and technical process easier to understand, so you always know what we are creating and why.
A Professional, Cohesive Final Product
Your website and marketing pieces will feel connected, polished, and ready to represent your business confidently.
A Focus on Growth
Every design decision is made with your audience, credibility, and next stage of business in mind.
When you work with me, you receive more than a finished design. You gain a creative partner who listens carefully, asks thoughtful questions, and helps you see new possibilities for your business.
My Approach
From Ideas to an Experience Your Audience Can Trust
My process combines creativity, strategy, and thoughtful execution.
1. Discover
We talk about your business, audience, services, goals, challenges, and the direction you want to take.
2. Clarify
I help organize your ideas and identify the message, structure, and visual direction that will best support your goals.
3. Create
Your website, presentation, or marketing materials begin taking shape through intentional design and clear communication.
4. Refine
We review the work together and make thoughtful adjustments until the design feels aligned and complete.
5. Launch With Confidence
You walk away with a polished final product that represents your business and gives you confidence when sharing it with others.
Personal Brand Statement
Why That Girl Shelley?
That Girl Shelley represents the moment someone sees your work and remembers who created it.
It is about helping your business stand out through creativity, professionalism, and thoughtful design.
I want every client to feel proud when they share their website, open their presentation, post their graphic, or hand someone their marketing material.
The goal is not simply for people to notice your business.
The goal is for them to understand it, trust it, and remember it.
Call To Action
You Have Already Built Something Worth Sharing
Your ideas deserve more than a template that does not fit, a website that feels unfinished, or marketing materials that no longer represent where your business is going.
Let’s create a polished brand experience that reflects your vision, communicates your value, and gives you the confidence to move forward.