Your About page gets more traffic than almost any other page on your website, yet it’s often the one small business owners think about the least. If yours just lists credentials or repeats your logo’s tagline, it could be quietly pushing potential clients away instead of pulling them in.
Visitors Want to See Themselves, Not Just You
When someone lands on your About page, they aren’t only curious about your history. They’re really asking one question: can this person solve my problem? A page that focuses solely on awards, timelines, or biography misses the chance to speak directly to what the visitor actually needs.
Three Quick Fixes That Make a Big Difference
- Open with the client’s problem, not your resume, and lead with the transformation you help people achieve.
- Add a clear next step, since every About page should end with an invitation to reach out, book a call, or explore your services.
- Show personality alongside professionalism, because people hire people, so let your voice and values come through.
A strong About page turns a passive visitor into someone who trusts you enough to take the next step. If yours could use a refresh, this is one of the easiest wins on a website, and often one of the most overlooked.
Ready to turn your About page, and the rest of your website, into a client-generating tool? Contact us today and let’s talk about what a refresh could do for your business.